knowhersize

Reviewed

40B bra size

A 40B has a 40-inch band and a B cup, about 2 inches between band and bust. In the UK it is 40B, in Australia 18B and in Europe 90B.

US
40B
UK
40B
AU
18B
EU
90B
FR
105B

Also fits (sister sizes): 38C firmer band · 42A looser band · all same-volume sizes ↓

40B measurements

Snug underbust
40–41 in · 102–104 cm
Bust, fullest part
about 42 in · 105–108 cm
Cup difference
2 in (B cup)

These are starting points from the band-and-cup method. Brands differ by about a size, so a two-minute measurement beats any chart.

40B sister sizes

Same cup volume, different band. If a 40B band feels too loose, go down a band and up a cup; if it feels tight, go up a band and down a cup.

40B = UK 40B · AU 18B · EU 90B · FR 105B. Sister sizes: 38C, 42A. 40B in full →
A
B
C
D
DD
DDD
G
H
28
30
32
34
36
38
40
42
44
28H30G32DDD34DD36D38C40B42A44AA

If a 40B doesn't fit

Band rides up at the back
Try 38C
Band digs in, cups fit
Try 42A
Spilling over the cups
Try 40C
Cups gape or wrinkle
Try 40A

Not sure what's wrong? Run through the 4-point fit check.

40B questions

What is the sister size of 40B?

38C (one band down, one cup up) and 42A (one band up, one cup down). Sister sizes hold the same cup volume on a different band.

What is 40B in UK, Australian and European sizes?

UK 40B, Australia 18B, Europe 90B and France 105B. US and UK cup letters match up to DD and then split.

What measurements are a 40B?

A snug underbust of about 40–41 in (102–104 cm) and a bust of about 42 in (105–108 cm). Measure with the tape level and use the calculator for an exact result.

Is 40B a big size?

40B has a fuller cup volume for a 40 band. Cup letters only mean something next to the band: a 40B holds the same as 28H or 30G.